When looking at what age rating our film should be I initially thought either a 15 or 18. This is because film that are the same genre or storyline. (Horror) are similar ratings. For example paranormal activity which as many similar aspects is rating 15. Although this isn't reflected well through the trailer it is easy to see when watching the real film why it is rated 15.
Another example other films that the same genre that where rated a 18, it could be for a number of reasons e.g. the higher level of language and increased levels of violence.
However the institution or audience would rather a film be a lower age rating as it would be able to attract more of the target market, meaning it wouldn't then restrict a very important age rating
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